King's Court Gowns is a boutique bridal and gown shop started in 2008 by owner DeeDee Jones who saw a need for a store that offered gowns for women who wanted something unique and personal. Department stores offer very little selection, sell too many of the same gown and don't offer a large variety of sizes. Boutiques have more selection and sizes, but their prices are so high that the average customer can't afford to shop there. Both offer only off-the-rack choices to women who may not be of average height or size. King's Court Gowns caters to all women who want to feel like a princess for a day.